Famous advertising slogans that disappeared – how many do you remember?

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Have it your way – Burger King

Burger King adopted the “have it your way” slogan in 1974. The idea that you could customize a fast food burger was pretty revolutionary at the time and differentiated the chain from arch-rival McDonald's.
Slide 14 of 31: Burger King adopted the “have it your way” slogan in 1974. The idea that you could customize a fast food burger was pretty revolutionary at the time and differentiated the chain from arch-rival McDonald's.


Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun – McDonald's 

Like the Big Mac it describes, this classic McDonald's slogan is a bit of a mouthful to say the least. The phrase, which was created by advertising agency Needham, Harper & Steers, appeared as a rapped jingle in a super-popular 1970s campaign.

Slide 18 of 31: Like the Big Mac it describes, this classic McDonald's slogan is a bit of a mouthful to say the least. The phrase, which was created by advertising agency Needham, Harper & Steers, appeared as a rapped jingle in a super-popular 1970s campaign.


Lipsmackin', thirstquenchin', acetastin', motivatin', goodbuzzin', cooltalkin', highwalkin', fastlivin', evergivin', coolfizzin' Pepsi – Pepsi

Now a revered advertising guru, Trott came up with the strapline after listening to a fast-talking DJ on pirate radio. Lipsmackin'... was replaced in 1976 by the far more minimal “have a Pepsi day”, but it remains one of the most memorable slogans of all time, as well as the longest.

Slide 21 of 31: Now a revered advertising guru, Trott came up with the strapline after listening to a fast-talking DJ on pirate radio. Lipsmackin'... was replaced in 1976 by the far more minimal “have a Pepsi day”, but it remains one of the most memorable slogans of all time, as well as the longest.

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